Edward O’Hare over at The Rough Notes Company Inc. wrote a wonderful piece on Live Asset Growers Insurance for the October 2008 publication of their online and print Rough Notes magazine:

Rough Notes is a great trade communication for the insurance industry, so having this coverage is a wonderful way for us here at Live Asset Insurance to be able to get the word out. With such a new, but necessary and worthwile,  insurance program the biggest challange has been getting the people who would require such vital natural disaster insurance coverage for their nurseries, tree farms, and landscaping especially in the wake of all these distrubing climate changes.

This article should prove to be an excellent resource allowing us to explain what we do and the value of Live Asset Insurance at a glance. It’s worth a read especially if anyone has the slightest bit of confusion over what we do and how we do it. Just follow the link below to access the whole article:

Protecting Clients’ Live Assets -New Insurance Program Covers the Substantial Values of Trees, Shrubs and Plants

Thanks to Ed and the folks at Rough Notes!!

Anybody in the tri-state area would be able to tell you about the hectic weather we had this past June. Sweltering heat, severe thunderstorms, and everything in between wrecked havoc in our daily lives, or so it seemed. While I found myself on a quest for air conditioning one week, the following week I found myself scampering out of the rain in search of shelter. I bet many others have felt the same way I have, however, from what I have witnessed; people have not been the only ones being affected by this extreme weather.

While reading the June 18th New York Times I came across an article that discussed the tree damage in Central Park during a mid-June storm.New York Times In total, the park lost 33 trees, including a handful of trees that were three to four feet in diameter. There was a considerable amount of maple trees damaged, as well. At the same time, I saw dozens of trees down in my town of Stamford, CT. I even had to change driving routes three times one night due to road blockades as a result of fallen trees! However, the extreme weather damage in the tri-state region paled by comparison to nationwide events.

Flooding in the Midwest dominated the news; displaced thousands, and will end up costing billions of dollars. According to a study done at Ball State University the total crop damage could reach $2.7 billion. The following week, it was the ballooned Mississippi River that we saw all over the news. On June 19th CNN.com reported that eleven levees, both natural levees and man-made, on the Mississippi have been breached around St. Louis. The number of overflowed levees was up to twenty in Iowa and Missouri alone. CNN.com The damage caused by the flooding of the Mississippi had already ruined 25,000 acres of crop in Adams County, Illinois, while flooding in Oakville, Iowa, covered over 20 square miles of crop fields.

While the trees lost in Central Park were miniscule in dollar value to the crops lost in the Midwest, each loss could have been remedied through Live Asset Insurance. For example, the trees in Central Park could have been insured and replaced with replacement trees of the same size and species. Crops lost from flooding in the Midwest could have been replaced as long as they were inventories insured under our live asset policy.

The trees in Central Park are gone and farmers in the Midwest are left to rely on their Federal Crop Insurance policy. However, they are going to suffer greatly due to its high deductibles and nominal protection. With Live Asset Insurance, the covered live asset would be subject to replacement from the tornadoes and flooding. The trees in Central Park could be replaced, along with the covered crops in the Midwest. Unfortunately, they are lost forever.

While Live Asset Insurance is not yet available nationwide, these natural disasters show how a catastrophic loss can effect the lives of so many. Don’t get caught in Mother Nature’s crossfire! Protect your important live assets.

I don’t think anyone is ever ready to handle what Mother Nature will do if she gets angry and decides to let loose. It also doesn’t make it easier when the National Oceanic and Atmospheric Administration announces that they are laying odds from 60% to 70% that there will be 12 to 16 named storms, with a 90% chance of a “near normal or above normal hurricane” season this year for the Atlantic Basin.

Hurricane season, officially from June 1st to November 30th, happens to coincide perfectly with the growing season.

The American Nursery and Landscape Association, which represents growers, greenhouses and landscapers nationally, is collectively growing more anxious about significant weather events. Many of their members have suffered dramatically from recent freeze, wind and hail losses. Now hurricanes loom on the horizon.

With almost certain landfall potential for these predicted storms, there will be significant losses for hundreds of thousands of residents in coastal areas. For families that earn their living from the land; such as farms, nurseries, greenhouse, golf courses, vineyards, orchards, etc, these whirlwinds of disaster can do more than damage homes. Even a weaker hurricane has the potential to economically destroy the very foundation from which they have built their lives.

Live Asset Insurance can’t stop the wind, but it can help you rebuild after a loss happens. Enthusiastically endorsed by the ANLA, our policy provides important coverage for wind, flood, freeze, fire, hail, and other named perils associated with these nasty weather events. Our policy could be just the “hedge” you and your family need to beat the odds.

Our “natural disaster” insurance policy, called Live Asset Insurance, will respond when Hurricanes and Mother Nature destroys “live asset” inventory; field grown, containerized or greenhouse grown plant material.

If you are a golf course with signature trees, this policy is the only one of its kind in the nation that will respond with replacing your trees with the same like, kind and quality. We also include debris removal.

The beauty of the policy is that it can be used as a stand alone policy; covering all trees, shrubs, vines, and flowers, or, as a supplemental policy; used to fill the coverage gaps or vacancies in the government crop insurance policy. This makes us uniquely positioned to help protect the Green Industry in ways never commercially available before from a private insurance source.

If someone has purchased a “Catastrophic” Crop Insurance Policy, it only covers approximately 25% of the total exposure.

Live Asset Insurance can provide 75% coverage to eliminate that portion that is self insured. The same scenario applies for those who have bought the governments increased or “buy up” limits. The government’s crop insurance policy is a subsidized, taxpayer supported program and 100% coverage is unavailable. The most anyone can purchase is approximately 75% coverage. We can provide coverage for the remaining 25% for near complete coverage.

This 1/4 coverage gap may not seem like a big deal, but when you are talking about 10 million or more at risk from a storm, and a quarter of that will have to come directly out of the owner’s pocket before the other policy even responds, then that gap becomes a 2.5 million dollar deal breaker. Even for a much smaller investment, a great portion of people cannot fork over the first 75% of any loss and then wait to get the other 25% back. Not when they have no way of earning income while they dig out of storm rubble and floods, it’s just too much.

No one can stop a hurricane or the damage they bring, but together we can minimize the long term effects of their losses and try to make it right again.

Almost 100 years ago, at the beginning of the Industrial Revolution, one of the countries’s first true risk management firms offered information and expertise about risk and how to avoid it, minimize it or transfer it. It is that same firm that is again leading the way with the exciting and revolutionary Live Asset Insurance program for the Green Revolution of today. This progressive and forward thinking behavior is why The JLS Group, Inc. is the proud parent company of Live Asset aiming to provide solutions for another 100 years.

We do best when we work with what nature intended us to be. Farmers and growers stick to their roots, and wait for things to grow organically, relying on nature and the elements as they have for centuries. Hurricanes have no choice, but to do what they were created to do and they are natural disasters, made to destroy. The hurricanes will come this season and the two will clash, but JLS and Live Assets are also doing what comes naturally to us as well: We have created the perfect risk management solution again.

So let the winds and rains of the hurricanes come; Live Asset Insurance will allow you to rest easier.

Many readers are unaware our Government has a taxpayer subsidized insurance program for “growers”. This important insurance program has seen many variations over the years. It supports and protects our agricultural way of life in the context of regular natural disasters that annually destroy crops. Insuring crops is similar to being asked to insure a burning building. It is not a matter of will there be a claim, but how big will it be?

The cost for the “catastrophic” insurance policy from the government is $100 a year. The majority of people buy this policy because it is “virtually free” insurance, until you have a claim.

Let’s assume a “grower” has 10 million dollars of nursery stock at risk. On a total loss he or she would be uninsured for the first 5 million. How many can absorb a 5 million deductible? Then on the next 5 million the government pays 55% of the remaining loss or $2,750,000. The grower would pay $7,250,000. For the small cost of $100 dollars, you get what you pay for.

Our program would pay $9,990,000 of the 10 million dollar claim and replace the destroyed nursery stock. Our deductible is only $10,000.

The government does have the ability to increase the coverage, but the most they can insure, at prices that are 3 to 4 times ours, is 75% of the exposure. Using the 10 million dollar claim example; the first $2,500,000 is still uninsured.

We support the decision to purchase the $100 dollar policy, but strongly caution against thinking it will be adequate protection in the event of a claim.

The wildfires in California, the floods in Missouri, the freeze in Tennessee, and the wind damage in Atlanta should be reason enough for people to understand the need for protection. When we started this insurance program the only market insuring against natural disasters was the government. No one else is insuring live assets like we are.

Most attempts at insuring weather related claims for live asset risks were previously based on a flawed assumption that the fruit and the trees, bushes, shrubs and vines all needed to be insured together. We studied the data and found that claims could be quantified separately. This alone is the reason we put the program together. We found that insuring live asset was like insuring ourselves for health and life insurance. We get hurt, we lose limbs, and we sometimes die, maybe not always from old age. We wanted to create a “death” insurance program for living assets which included “destruction” coverage for trees, bushes, shrubs, plants and vines whose diagnosis is terminal after being injured by natural disasters.

Lenders request “live asset” insurance coverage for wind, lightning, fire, freeze, flood, earthquake, hail to protect their investments, like they request home insurance.