December 22, 2009 ANLA Endorses Live Asset For Nursery, Landscape Insurance

Wholesale Plant Growers, Retailers, Distributors & Others Have New, Crucial Insurance Options

ANLA’s – or the American Nursery and Landscape Association – endorsement of Live Asset Insurance means good news and great options for the nursery industry, including wholesale plant growers, and for the landscape industry.

This new partnership is quite simple. Live Asset offers coverage for nursery, greenhouse, landscape and retail plants against extreme and damaging weather occurrences. ANLA is a group of thousands of green-industry businesses left to self-insure for natural disaster damage or left to rely on the federal government’s crop insurance program that isn’t able to provide full coverage.

ANLA members receive a 10% discount off their premiums.

This new ANLA endorsement brings expanded, valuable insurance coverage to both the nursery industry and the landscape industry, as well as plant growers, retailers and distributors in the 19 states Live Asset currently offers coverage in.

Nursery and Landscape Industry Insurance That Protects Where Other Coverage Falls Short

As the national association for the nursery and landscape industry, ANLA has been representing companies providing landscaping and nursery design services, as well as plant growers, retailers and distributors, for more than 130 years. ANLA is the leader in the green growing industry and acts as the national voice for its members and the nursery and landscape industries.

Live Asset Insurance is a firm established to address a gaping hole in current insurance options for growers of all kinds by providing coverage for live assets against extreme natural disasters.

Normally, companies offering landscaping services and the nursery industry self-insure against the risk of an acute weather event damaging their crops. In an already-fragile economy, wholesale plant growers can’t afford to lose a whole season of product and income, or wait (sometimes years) for plants to recover from flooding, hail, wildfire, or other natural disaster.

Essentially, Live Asset Insurance offers a natural disaster insurance product that is available to anyone, more affordable, and easier to use than government subsidized crop insurance.

The Details of the New Live Asset Partnership with ANLA

The details of the partnership between Live Asset Insurance and the American Nursery and Landscape Association means proper protection for companies offering landscaping services and for the nursery industry.

Coverage is available for up to $10,000,000 per policy and specimen plants can be insured for up to $100,000 per tree and $1,000 per shrub (with larger limits available on a case-by-case analysis). Field, container and greenhouse grown landscape plant material is eligible to be insured as well. Multiple locations can be insured up to $10,000,000 per location for the total at risk amount.

Live Asset Insurance coverage for the nursery and landscape industries was developed in conjunction with the ANLA board of directors and Grower Division Board. Under each policy, value of the live asset will be determined using the leading national plant valuation system, along with input from professional horticulturists and arborists.

On the Heels of ANLA’s Endorsement, Live Asset Earns additional 3-State Backing; Georgia, Alabama and California.

Not only did Live Asset Insurance earn the endorsement of the American Nursery and Landscape Association, but California, Georgia and Alabama are partnering to allow access for growers and landscapers to this unique natural disaster insurance.

That means that Live Asset Insurance for the landscaping and nursery industries is available in 19 states, including the three recent endorsements and the ANLA endorsement. This program is currently available in AL, AR, AZ, CA, CO, GA, KY, LA, MS, NC, NM, NV, OK, OR, SC, TN, TX, UT and VA. And Live Asset Insurance can be purchased either directly or through your existing insurance broker in these states.

Contact David J. Teed, CIC at Live Asset Insurance, at 800-644-0178; dteed@liveassetinsurance.com; or check out the Live Asset Insurance website for more information on natural disaster insurance.